AACR Receives Three Prestigious Hermes Creative
PHILADELPHIA — The American Association for Cancer Research is pleased to announce that it has received three coveted 2012 Hermes Creative Awards for its two most recent Annual Meeting videos and one video highlighting the AACR Cancer Progress Report 2011.
The 2011 AACR Annual Meeting video “We Are Making It Happen” is honored with a platinum award, the 2012 AACR Annual Meeting video “Accelerating Science” is lauded with a gold award and the AACR Cancer Progress Report 2011 video is the recipient of an honorable mention. The AACR received all three awards in the category of video/nonprofit.
“The American Association for Cancer Research is very honored to receive these accolades for our videos about cancer and cancer research,” said Margaret Foti, Ph.D., M.D. (h.c.), chief executive officer of the AACR. “It is very important that all members of the general public, not just researchers, patients and their caregivers, are aware of the extraordinary advances that have been made in cancer research and treatment for the benefit of cancer patients, as well as the fact that more work needs to be done to meet the challenges ahead. These awards give us great confidence that our educational videos have achieved our goal to broadly disseminate this information relevant to public health.”
Collectively, these dynamic videos detail the progress and promise of cancer research, while aiming to inspire further innovation and progress against this insidious disease, with the clear message that “Cancer Research Saves Lives.”
The Hermes Creative Awards is an international competition for creative
professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The competition is administered and judged by the Association of Marketing and Communications Professionals.
The Hermes Creative Awards has developed into one of the largest competitions of its kind in the world. This year, there were more than 4,700 entries from throughout the United States, Canada and several other countries. These entries were diverse, coming from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
This year’s recipients ranged from individual communicators to media conglomerates and Fortune 500 companies. A full list of this year’s award recipients can be found at www.hermesawards.com